We take thousands of decisions every day. Most of them are remotely conscious, others are very complex, based on analytics and the impact we believe they have on our lives. But sometimes you make a decision that you can’t explain rationally. It’s formed on intuition, a deep belief and passion; it’s formed on what they call a ‘gut feeling’.

Don’t ignore your gut feeling – it’s way more than just a feeling. It’s real and you can hone it. Trusting your gut feeling is often the best strategy. It can take you places, lead to creative output, and fulfil your dream and potential to do what you can do best. Go with your gut – do ‘what’s you’. We give you the platform to show us what you’re passionate about – and you can even win a prize!